Surface Attract Imagery
The Surface Laptop Go debuted in October 2020. Collaborating with the creative director and industrial designers, we crafted this set of imagery for their official website as part of the product announcement.
Role: Art direction, style frames, 3D modeling, texturing, lighting, and compositing.
Client: Microsoft Surface
Creative Direction: Samuel Rhoads Clarke, Kewi Bedoyan
Agency: Render Brew
Design Process & Development
I had some fun designing the rooms for each laptop colorway. The photos on the wall were taken during a trip to Taiwan in 2019. I found some old trigonometry notes and hand-drawn illustrations I had made in the past, and added them as textures to add a sense of realism.
Marketing Imagery
For the following series of marketing renders for the Laptop Go, the primary goal is to reflect the true nature of the product, from color and material to the finish of each surface. Within these constraints, I enjoyed the challenge of crafting realistic and beautiful lighting that enhanced these characteristics.
